Clients & Results
Past and Current Clients
What Our Clients Say About Working with Us
I had the opportunity to work closely with Colleen during her time as Fractional CMO for AADirect, and I can’t recommend her highly enough.
Colleen filled a critical role by helping us build and execute the marketing strategy to support AADirect’s transformation into a more modern, digital-first insurance agency. She brought a rare combination of strategic thinking and practical execution while always showing a genuine willingness to roll up her sleeves and get things done.
Over the course of the year, Colleen helped us establish a clear marketing vision and roadmap, strengthen our digital presence, build the foundation for our SEO and content strategy, improve our customer acquisition approach, and develop lifecycle marketing capabilities. She also helped us think differently about how we tapped into emerging channels to create a better customer experience and drive growth.
What impressed me the most was that Colleen didn’t approach the role like a typical fractional executive. She became a true member of our leadership team. She challenged our thinking, brought new ideas to the table, moved quickly from strategy to execution, and consistently kept the focus on measurable business outcomes.
Colleen is an exceptional marketing leader, strategic partner, and change agent. Any organization looking for someone who can bring both big-picture vision and hands-on execution to a growth challenge would be fortunate to have her on the team.
Craig T., President
AADirect
We've had the pleasure of working with Colleen as our fractional Chief Marketing Officer, and the results have been nothing short of outstanding. It's hard to imagine a time when Colleen wasn't a part of our team!
As a small team, we rely heavily on Colleen to help guide our marketing strategy, ensure our marketing machine is running smoothly, and coordinate across multiple channels to achieve our goals.
We highly recommend Colleen to any organization looking for expert leadership and a transformative marketing experience.
Ryan F., Director of Operations
Raffa Investment Advisers
Colleen conducts herself as a valuable member of your executive team. She impresses with her comprehensive thought process, market research grounding, and product and digital marketing expertise. She is also a joy to collaborate with.
We highly recommend Colleen as a fractional CMO or executive-level marketing strategist who can get the job done!
James C., Principal
SparkFire Partners
Previous Work
Re-launched growth marketing for CreditWise from Capital One, a free credit score monitoring tool with 45 million users.
Grew enrollments by 12% and reduced cost-to-acquire by 25% in one year. Shifted enrollment mix from paid channels toward target audience. Maintained high monthly active user rate with always-on customer marketing.
Shifted the digital acquisition marketing strategy for the largest consumer segment in U.S. Card at Capital One from a reactive to a proactive strategy.
Drove double digit growth in all marketing KPIs during tenure. Launched and expanded 6 channels. Led always-on testing and optimization agenda across 10+ digital channels. Defined consumer card shopping journey and operationalized new measurement and lead scoring frameworks.
Led the marketing and product positioning strategy for Capital One’s Preapproval, which allows you to see which credit cards you’re likely to be approved for before you apply.
Resulted in incremental new account growth and a massive shift in funnel dynamics, with the majority of new target audience card accounts coming through Preapproval. Delivered new product claims, creative and channels in record time. Defined product brand strategy within Capital One brand architecture and product portfolio.
Led the transformation of U.S. Card marketing at Capital One from siloed, program-centric marketing into journey-based, lifecycle marketing.
Piloted new agile ways of working and marketing technology, driving 10-20% lift in revenue. Delivered modern marketing vision, new operating model design and 18 month scaling roadmap. Scaled beyond pilots to teams across U.S. Card.
Built Capital One’s first masterbrand content marketing function, including the vision, strategy and team.
Drove double digit lifts in unaided brand awareness and perception through content partnerships supporting tentpole sponsorships, including The Match: Tiger vs. Phil, Capital One’s Orange Bowl, March Madness and college football.
Launched cross-line of business digital content hubs for Capital One and BNY Mellon.
Led the content, product, user experience and search engine optimization strategies. Resulted in double digit traffic growth and consistently positive user feedback.
