Marketing built to superbloom
I help scaling businesses turn marketing into a growth lever through strategy, storytelling, and structure that’s embedded in your team, not handed off.
Like well-timed rain and sun to wildflowers in the desert, a creative, data-driven marketing strategy and proven leader can create extraordinary growth for your business.
Built on 20 years of experience at:
Capital One
BNY Mellon
Edelman
About Colleen Krieger
A leader and an operator. A right and left brained marketer.
Scaling teams don't need another deck. They need someone senior enough to make tradeoffs, hands-on enough to build the engine, and honest enough to push back and pivot when the context changes.
After experiencing both sides of the agency-client relationship, I saw an opportunity to bring operational experience to consulting.
As a fractional CMO, I’m embedded in executive teams and directly accountable for results. That allows me to provide an objective perspective and push boundaries, while appreciating the uniqueness and practicalities of your organization. I balance strategy and implementation, data and creativity to build custom, execution-ready plans that work for your business.
I bring nearly 20 years of integrated marketing experience across product, growth, brand and content marketing for startups to Fortune 200 companies. I specialize in complex, regulated, and high-trust categories where credibility and compliance matter, built on marketing leadership roles at Capital One, BNY Mellon, and Edelman.
Member of Top Invitation-Only Expert Networks:
Represents top 1% of talent on Upwork. Pre-screened by Upwork’s Talent Managers.
Member of Catalant’s Practice Community, an invitation-only group of high performing independent consultants
Member of GLG’s Expert Network
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Sound familiar?
These are the things I commonly hear from CEOs, founders, and executives in our first conversation. If any of them sound like you, we should talk.
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We need a real strategy. Everything feels reactive and ad hoc.
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We have shiny object syndrome. We can't stick with a plan long enough to know what works.
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We have a plan, but I'm not confident it's focused on the right things.
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I'm a non-marketer leading marketing, and I've become the bottleneck.
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I need a second brain — someone with a strong marketing perspective who can spar with me.
I create sustainable growth for your business with powerful storytelling, data-driven strategies and operational expertise
Through fractional marketing leadership and consulting projects, I help companies with $5M+ in annual revenue move from tactical marketing to a structured, high-ROI growth engine.
Clarify your positioning and audiences
Identify and prioritize the right channels and tactics
Launch new products and expand into new markets
Turn strategy into consistent execution
Build and lead a high performing marketing team with sustainable, scalable processes
We've had the pleasure of working with Colleen as our fractional Chief Marketing Officer, and the results have been nothing short of outstanding. It's hard to imagine a time when Colleen wasn't a part of our team!
As a small team, we rely heavily on Colleen to help guide our marketing strategy, ensure our marketing machine is running smoothly, and coordinate across multiple channels to achieve our goals.
We highly recommend Colleen to any organization looking for expert leadership and a transformative marketing experience.
Ryan F., Director of Operations, Raffa Investment Advisers